We’re proud Ambassadors for Jane App, and firm believers that this is the best platform for online therapy, globally. From solo practice to national collective, Jane App was the backbone that supported our rapid growth, and we’re here to tell you all about it.
Lately, we’re digging a little more into the behind-the-scenes of not just running a business, but in leading a collective of perinatal therapists specifically. We’ve got all the tea on how this all works, why we do it, what’s hard, what helps, and what we’ve learned from a little trial-and-error down through the years.
Being a therapist for parents and parents-to-be isn’t just about getting the credentials and showing up to support through the hard moments. There are logistical factors that need to come together or the business would totally flop.
Here, we’re digging into our favourite EMR (Electronic Medical Record) system that’s truly the glue of our practice: The Jane App.
The quick list of why why love it and aren’t going anywhere:
- It’s so easy to use, intuitive, clean design, and not overly complicated
- It allowed us to easily scale our team so clients are never waiting long
- Billing = simple. No awkward moments interrupting therapy.
- We can focus on what we’re actually good at, instead of getting caught up in the nitty gritty deets of running a business.
- Clients know how to use it because let’s face it, it’s everywhere! Familiarity creates safety.
- The Jane Customer Support Team is the best of the best. Real humans, fast response times, as if you have an extra assistant when you need it.
What is the Jane App?
The Jane App is built for healthcare providers who want a simple, all-in-one solution to run both the clinical and business sides of their practice. Think of it as a one-stop-shop for everything from scheduling, charting, and telehealth to billing, invoicing, and client communication.
And it’s a beautifully designed platform, and we LOVE a nice interface!
Whether you’re a solo provider or running a multidisciplinary group practice (like we are), Jane helps streamline the admin so you can focus more on your clients and less on managing logistics. Because if I’m being real (Kate here), I love supporting clients’ emotional journeys but staying on top of organizing the small details? That’s a whole other skillset and a hard pass for me!
On the technical side, it’s also PIPEDA and HIPAA compliant, which means your client data stays secure and protected—whether you’re working in Canada or the U.S.
We love the backstory too– Jane was created by a clinic owner (not a tech company) in Vancouver who needed a better way to manage her busy practice. When Ali Taylor couldn’t find the right software, she and an amazing developer Trevor Johnston built it—and they’re still leading the company today. Usually, the best solution is the one created by the person who actually gets what’s needed, and I thank the entrepreneur gods for that. (And bonus points that they started in Vancouver, the same area as us!)
Why I Chose Jane App: The Early Days
When I first started my solo therapy practice in 2018, my days regularly included everything from showing up for clients, online marketing, writing blog posts, building a website… the list was chaotic and tbh, unsustainable. Wearing all the hats was mayhem. Picture the messiest of messy buns, 12-hour days, and literal mountains of copywriting.
With all of this, I knew I needed a way to run my counselling practice in the most straightforward way. Did I mention that I had two babies crawling around me while trying to bootstrap the entire thing? I needed a system that could do it all—scheduling, billing, notes, telehealth—and make it easy, because I had about zero extra bandwidth to spare. Sound familiar? I didn’t want to waste energy wrestling with tech when I was already doing everything myself.
When I stumbled upon Jane App, I was sold right away. It felt intuitive, human, and like it was actually built with the goal of making my life easier as a therapist.
Oh and the branding! Clean, cool, minimal. Chefs kiss.
From the start, Jane made it possible to focus on my clients and build my caseload (because let’s face it, that can take a hot minute!) and not get bogged down in admin or moonlighting as the entire IT department.
Just a few months after launching my solo practice, things started to overflow. Referrals were coming in faster than I could keep up, and I realized there was no way I could meet the demand alone. It became clear really quickly: this wasn’t going to be a solo private practice.
As I started to expand, bringing on new therapists to help carry the work, I knew that any system we used would have to grow with us—and not slow us down. It also had to be simple to learn because systems more complicated than learning a new language is a no for me. When I say simple, I mean that anything beyond navigating Netflix is where my technical skills tap out. That’s where Jane App made all the difference.
Adding new team members to Jane took minutes—even when they were located on the exact opposite side of the country and in totally different timezones. It was seamless to create a new profile, adjust schedules, customize services, set up permissions, and tweak billing settings without jumping through hoops or calling in a tech expert. And when I say seamless, I mean I could use my typical “I don’t read instructions, I just figure it out on the fly” approach.
Rapid Growth and Scaling Wisely
The reality is that rapid growth can break a business if the systems underneath it can’t hold the weight. But Jane made it possible for me to lean into that growth rather than referring clients to someone I didn’t even know, or putting them on a waitlist for an unknown length of time.
Fast forward to today, and what started as just me and my imposter syndrome, has now grown into The Perinatal Collective: a Canada-wide team of 17 perinatal therapists offering virtual care to parents (and parents-to-be) in the fertility, pregnancy, postpartum, and early parenting seasons.
Our team offers counselling to individuals and couples with challenges like anxiety, overwhelm, identity shifts, or grief in this chapter of life. We’ve also expanded into the educational realm where we create professional resources to support those who work in this space. The vision has grown bigger than just mine—and it’s been such a gift to build something that supports both our therapists, other perinatal providers, and the families in our care. Today, I’m no longer steering this alone, but rather, I have an incredible business partner, Melissa Medjuck, at the helm right beside me.
When I started my company, perinatal mental health was such a unique specialization, and there was hardly anyone across Canada focusing on this area. This meant that interested clients often came to me looking for help, but were outside my jurisdiction. With Jane App, we were able to expand across provinces, time zones, and geography. That’s a pretty big win when you come from a massive country like Canada which includes so many remote or sparsely-populated regions where specialized care simply isn’t available. Scaling a private practice to a national mental health collective sounds massive—and it is—but Jane made it feel simple, steady, and totally doable.
And here’s the thing—we’re really good therapists. We bring in the most empathetic, heart-centered and truly skilled therapists to join our team. And for Melissa and I, we can cast a pretty exciting vision for the company over the next decade. But as for the detail-oriented, systems-loving, backend structure that our business needs to stay healthy and sustainable? That’s not our strong suit– or interest area, to be honest. So instead of trying to be good at all the things, we let Jane App fill that gap. It holds the structure so our whole team can focus on what matters most: showing up fully for the people we serve.
Through every stage of building this practice—from solo work to a full-fledged mental health collective—Jane has been the constant behind-the-scenes that makes it all possible.
Why Our Clients Appreciate Jane App
When people are reaching out for mental health support—especially during the tender and often overwhelming perinatal period—the last thing they need is a clunky, confusing system.
If there are too many steps or things don’t work easily, they’ll often just give up (and that’s not what we want).
One of the reasons we’ve stuck with Jane over the years is because it removes those barriers. Booking is simple (no emailing and setting up a phone call). Logging into a video session is easy (click a button in the email reminder). Getting reminders, accessing receipts, rescheduling—it’s all streamlined and intuitive. There’s no friction, no extra hurdles.
And the truth is, for many of our clients, therapy doesn’t happen in a quiet, distraction-free office space. It happens in the real world. On a walk, during kids’ naptimes, while feeding a newborn, or parked in a car between errands. We’ve had countless sessions with clients tuning in from their phones, in their beds, or quietly stepping outside just to have a moment of privacy. Jane makes all of that possible.
It also helps that Jane has become the go-to platform in Canadian healthcare (and is rapidly growing in the US too). Most of our clients have used it before—whether for a chiropractor, a physio, or a naturopath—so it already feels familiar. This familiarity helps build immediate trust. They know it works. They know where to click. They feel like they’re in good hands before we even say hello. Familiarity = safety. Imagine your potential clients feeling that way before you’ve even met? 🫠
When the platform is this easy to use, care becomes more accessible—and that means everything in this work.
Another huge (and unacceptable) barrier for possible clients is waittimes, especially for specialty practices like what we offer at The Perinatal Collective. Clients who need urgent support with mental health needs like sudden postpartum depression, pregnancy anxiety, intrusive thoughts, a difficult birth experience, intense perinatal anxiety or OCD… the list goes on, often can’t find the support they imminently need.
Waiting a few weeks, a month, three months, can feel impossible when you’re just trying to make it through the day! Add in a biological deadline like a due date, and that increases the urgency. The Jane App has a simple waitlist feature that’s so easy for folks to add themselves to without any back-and-forth emailing, “can you add me to your list??” No thanks. And on our end, we can see right away if someone’s waiting, whether it’s a new client, or someone already on our caseload looking for an appointment.
Why Our Team and Admin Love Jane App
One of our biggest priorities at The Perinatal Collective is making it easy for our therapists to show up and do the work they love—without being drained by everything behind the scenes. Therapists already hold so much: emotional labour, documentation, client communication, upgrading education, and all the logistics that come with clinical work. We wanted to build a practice that truly supports our team—and that starts with choosing tools that make their lives easier, not harder.
The Jane platform is truly intuitive and simple to use. And not just for those who are techy! Trust me, therapists aren’t known for being particularly computer savvy. Our team doesn’t have to waste time figuring out how to manage their calendars, find case notes, send invoices, chase and reconcile payments, or set up a session. It’s all right there, and it works. That ease matters—especially when your job is to hold space for people going through some of life’s hardest moments.
Some of our favourite features that make life easier for our therapists include:
Automatic billing and payment reconciliation
Our therapists don’t have to think twice about financial tasks. We’re therapists, not bookkeepers. Full disclosure, I’ve looked at other platforms to see what’s out there, and one of the many reasons I’m not budging from Jane App is the seamless accounting support
Auto-generated video session links
No more “Where do we meet? I can’t find the link!” emails from clients. It’s all taken care of.
Automated appointment reminders
Reducing no-shows and making sure our therapists’ time is respected and their schedules run smoothly. You can set this up to match your cancellation policy so that clients are getting fair reminders. And fun detail– you can see if clients have seen their reminders or not, so you’ll know whether to follow up if needed.
Easy profile merging
For those inevitable moments when a client accidentally creates a second (or third) account. You can also easily create relationships between clients, like for instance when someone’s partner decides to see another therapist on the team, or they book in for couples counselling.
Online booking that actually saves time
No more endless email threads to find a time that works. Clients can book directly through our website, view up-to-date availability, and manage their own appointments. It gives them autonomy and gives us more time to focus on care.
Seamless, no-stress payments.
We never want the end of a therapy session to shift to an awkward admin moment that ruins the vibe. With Jane, we quickly run payments in the background, and receipts are emails to clients automatically.
Simple, transparent invoicing
So therapists can see exactly what they’ve earned, including the breakdown of commission and fees, without having to chase down numbers or do extra math. We can quickly pull data from the Jane App each pay period and always have accurate payment processing.
Easily adjust schedules on the fly.
Need to block a day off, add a one-off session, or change availability for the summer? It takes seconds. Our therapists love that they can manage this themselves without calling on admin or navigating a complicated dashboard.
Smart, exportable data for business decisions.
We’ve created an in-depth metrics tracking system for our practice—monitoring things like revenue, client retention rates, and booking trends. Jane makes this easy by allowing us to export clean, accurate data that integrates into our own systems. No digging. No delays.
We’ve Looked At Other Options (As All Business Owners Should Do)
As business owners, especially one running a large and growing group practice, we’re always looking for ways to streamline, increase efficiency, and make sure we’re using the best tools out there. Doing that means knowing what else is out there and keeping up with changing tech. It’s part of the role—staying curious, evaluating what’s working, and knowing when to pivot.
So yes, I’ve scoured the internet. I’ve read reviews. I’ve done demos. I’ve compared features, pricing, and integrations.
And every single time, we stay put. Jane is the OG and continues to iterate and grow with practitioners, and in our opinion, better than any other platform globally.
The user experience is intuitive—it’s easy to navigate and genuinely pleasant to spend time in (which, let’s be honest, matters when you’re in it all day). It’s not clunky or overwhelming. It’s clean, beautiful, and built in a way that actually makes sense for how therapists work.
And as a leader on this team, I want to remove every single unnecessary step for the therapists; they have more important work to do! I want them to open Jane, sip their tea, do their job well, and move on with their day.
No friction. No confusion. No headache.
The Jane Team Feels Like Part of Ours
If we ever do need help, Jane’s support team is next level. It honestly feels like we have our own Jane expert on our admin team who’s as invested as we are.
Firstly, their help team is made up of actual humans. Every time we’ve had a question, run into something we weren’t sure about, or needed help with a more complex setup, the Jane team has responded quickly—with warmth, clarity, and actual solutions. No runaround. No generic replies. Just kind humans who can help us get back to doing what we do best.
And when I accidentally leave them on read during tech-help conversations, they follow up and make sure I haven’t forgotten anything or that I don’t feel lost.
Look, a platform can have all the features in the world, but if the support isn’t there when you need it (not days later), it just doesn’t work for a busy group practice. And when you’re running a practice that spans the country and serves clients during one of the most vulnerable periods of their lives, things need to run smoothly. Having Jane in our corner means we’re never stuck trying to figure things out alone—and that peace of mind is worth so much.
Final Thoughts: Why Jane App Is Still Our Go-To
After years of growth, team expansion, and over 12,000 sessions across the country, Jane is still the platform we rely on every single day. And we’re not going anywhere.
If you’re a solo practitioner, a clinic owner, or building a group practice like we did, I can’t recommend Jane App enough. It’s more than a platform. It’s a partner in making high-quality care easier to offer—and easier to receive.
Want To Try Jane?
We’re SO proud to be ambassadors for Jane App—the first partnership of its kind for The Perinatal Collective, and one we’ve taken on wholeheartedly. This platform has truly transformed how we run our practice and we wouldn’t be here without it.
If you’re a fellow practitioner and you’d like to begin your journey with Jane (or switch over from your current EMR system) you can use our code PERINATAL1MO and receive a one-month grace period on your subscription.
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