The Abundant Therapist Mastermind
For therapists who want steadiness at work and more energy for life outside of it.
Abundance is steadiness in your practice and energy for life outside of work. It’s about building a practice that supports you as a whole person, not just as a therapist.
APPLY FOR THE MASTERMIND
Build a private therapy practice that works with your life.
We’ve designed The Abundant Therapist Mastermind for perinatal and family‑based therapists who want a practice that’s profitable, fulfilling, and fits into their life without constantly overworking or sacrificing.
We’re Kate and Melissa, perinatal therapists, educators, practice owners, and moms, and we’ve created a space for clinicians who care deeply about their work, and also want to show up for themselves and their families in a way that leaves them feeling proud and fulfilled.
Your practice can support your clients and leave room for you.
Inside the Mastermind, we focus on clear strategy, relational growth, and decision‑making that complements this season of your life so
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How to build a private practice that actually works inside real mom-life.
You’re supporting parents and families through some of the most tender seasons of their lives, and you’re doing it while holding caregiving, parenting, or family planning in your own life, too.
And let’s be real, grad school didn’t teach us a thing about running a business, let alone how to do it inside real life. No one prepared us for back‑to‑back clients all day and then walking straight into a toddler meltdown with zero emotional bandwidth left. Or the financial stress that comes with schedule gaps, cancellations, and the inevitable “your kid is sick, please come pick them up” call that throws the whole week off.
We see it constantly, and we’ve lived it.
That low‑grade overwhelm of feeling like you should be doing more to grow your practice, while having no clarity on what’s actually worth your time.
The noise. The guessing. The sense that everyone else has a system you somehow missed. When your practice feels unsteady, it affects everything. Especially when your time and capacity are already limited.
Most of us were trained to be good clinicians, not to build private practices that work inside real parent‑life. So we built this Mastermind to fill that gap.
Most of us were never taught...
But with clear strategy, relational ways of building referrals, and decision‑making frameworks that respect your nervous system.
this wasn't built with hustle tactics or generic business advice.
Because the goal isn’t just a full caseload, is it? It’s about having enough energy left at the end of the day so you still have the capacity to show up for life outside work, not just collapse and recover.
I'M READY TO APPLY
who this mastermind is for:
For therapists who want steadiness, clarity, and room to breathe.
If you work closely with parents and families and want to build a private practice that actually feels livable.
If you want practical guidance, honest conversations, and support from people who are actually doing this work, while raising kids, managing real lives, and protecting their energy, this is for you.
You already have a practice, or you in the early stages of imagining one, but it doesn’t feel steady yet.
The caseload isn’t always consistent, the business decisions feel heavier than they should, and you’re not always sure where your energy is best spent.
You’re a parent, caregiver, or someone who’s thinking ahead about how your work needs to support your life (not take it over).
You want a clear way forward that respects your capacity and still moves the needle.
You want your practice to be financially solid and values‑aligned. You’re not interested in hustle, optimization culture, or doing more just to prove something.
We built our practices while seeing clients, raising families, and navigating real‑life constraints, and we’re still in it. Today, we run a national perinatal group practice with over 18 therapists. Kate is writing a book on mothers and anxiety and has built a community of over 60k people by talking honestly about mental health and motherhood. Melissa is a former adjunct professor with the University of British Columbia’s School of Social Work and also works as a full-spectrum doula, grounding her teaching and clinical work in lived, relational perinatal care.
Everything we teach comes from lived experience, what’s worked, what hasn’t, and what we wish we’d had earlier. We care deeply about ethics, burnout prevention, nervous‑system‑aware decision‑making, and building practices that can last through different seasons of life.
Perinatal therapists, educators, practice owners, and mothers who are actively doing this work.
We’re Kate and Melissa
Audio and and video lessons for you to learn on the go between group calls (2 years access to lessons). You'll also get all updates and additional trainings that are added during the 2 year lesson access window.
On-Demand Audio + Video Library
The Mastermind Experience
WHAT YOU'LL GET
We’ve created a guided workbook to support you during the mastermind, with weekly exercises, reflection prompts that pair with each week’s theme.
Guided Workbook
We’ll have a private online space to share wins, reflect together, ask questions, share resources, and connect. Kate and Melissa will be in the group each week to offer support. The community will run from Apr 15th - Sept 15 /26
online Community Connection
Live group video calls with Kate and Melissa, where we reflect on the week's lessons, explore your questions, and host hot-seat calls with group members.
8 Weekly Group Coaching Calls
We’ll gather for two integration calls in the months following the 8-week intensive to reflect on what’s working, troubleshoot challenges, and refine your next steps. These sessions are a chance to receive follow up support as you implement the changes inside your practice.
2 Integration Video Calls
Live with Kate and Melissa for Feedback, Clarity & Real-Time Coaching
Our weekly group calls will be held on Wednesdays from 11am-12:30pm PST on these dates (all calls will be recorded and available for replay):
- April 22nd
- April 29th
- May 6th
- May 13th
- May 20th
- May 27th
- June 3rd
- June 10th
Integration calls:
- July 15th
- Aug 12th
Have to miss a call? No worries. All calls will be recorded and added to the lesson library.
But let’s be real, many of us are building practices while also raising kids, caring for others, managing households, and holding significant emotional labor in our clinical work.
The Abundant Therapist Mastermind is designed specifically for therapist-parents and caregiver-clinicians who want a sustainable, values-aligned practice rather than hustle, constant visibility, or unrealistic productivity expectations.
Most therapist business programs assume you have unlimited time, energy, and flexibility.
Inside the Mastermind
Each week you’ll receive short audio lessons, practical workbook exercises, and occasional Loom walkthroughs for the more technical topics. You’ll review the material in advance, then join us for a 90-minute group coaching call where we apply the ideas directly to your practice.
The Curriculum: How We’ll Reshape Your Practice Over 8 Weeks
- Identify the life season you’re actually in and the constraints that come with it
- Understand the difference between burnout, grief, and misalignment in private practice
- Release outdated definitions of success around productivity, income, and caseload size
- Set capacity-aware goals that respect your time, energy, and emotional labour
- Clarify your values, priorities, and brand stance moving forward
By the end of the week, you’ll have a grounded understanding of what success looks like for you right now.
Re-Orienting Your Practice to the Season of Life You’re In
WEEK ONE
WEEK ONE:
- Define what financial health actually looks like in a therapy practice
- Understand the key numbers behind revenue, expenses, and take-home income
- Translate personal and professional goals into clear financial targets
- Calculate the relationship between caseload, fees, time, and income
- Identify the main income levers available in private practice
By the end of the week, you’ll understand how your practice makes money and how to shape it intentionally.
Financial Literacy for Therapists — Understanding the Numbers
WEEK two:
WEEK two
- Understand how referrals actually happen in therapy practices
- Clarify what you want to be known for so people know who to send clients to
- Identify and strengthen your referral ecosystem of adjacent providers
- Develop clear, repeatable messaging about your work
- Build relationship-based visibility strategies that fit a full life and busy schedule
You’ll leave this week with a clear referral strategy and immediate actions you can take.
Marketing, Networking + Reliable Referrals
WEEK three:
week three
- Decide whether social media belongs in your business strategy at all
- Define the purpose your social media serves in your practice
- Set ethical and personal boundaries around what you share online
- Reduce comparison and nervous-system activation through intentional consumption
- Create a sustainable posting rhythm and simple content system
We’ll also explore templates, systems, and AI tools that make content creation easier.
Social Media Without the Pressure
WEEK four:
WEEK four
- Understand how people actually find therapists online
- Create a website that communicates fit, credibility, and safety
- Avoid common website mistakes that quietly prevent inquiries
- Understand the basics of SEO and local search visibility
- Learn how AI search tools are changing how people find providers
- Use AI tools appropriately to support writing, clarity, and efficiency
By the end of the week, you’ll know how to make your practice discoverable online in ways that work quietly in the background.
Being Found Online — SEO, Websites + AI Search
WEEK five:
WEEK five
• Understand when Meta ads (Instagram + Facebook) actually make sense for a therapy practice
• Set up simple ad campaigns step-by-step to promote services
• Write clear, ethical ad messaging that resonates with potential clients
• Choose audience targeting without overcomplicating the process
• Track the key metrics that show whether an ad is working
• Analyze results and decide when to adjust, scale, or stop a campaign
You’ll leave this week understanding how to create, run, and evaluate ads confidently.
Running Ads for Your Private Practice
WEEK six:
WEEK six
• Design a weekly rhythm that protects your energy and clinical capacity
• Build simple communication and workflow systems for your practice
• Use tools like Jane, project management platforms, and scheduling systems effectively
• Reduce cognitive load through clear operational processes
• Create systems that allow your practice to run without constant decision-making
Systems + Operations That Support Your Life
WEEK seven:
WEEK seven
• Identify the invisible labour and bottlenecks in your practice
• Distinguish between clinical, administrative, and operational work
• Decide what should be delegated, simplified, or stopped
• Identify the type of support that would meaningfully help your practice
• Create a 90-day sustainability plan for the next phase of your practice
We close the mastermind by helping you move forward with clarity, support, and a realistic plan.
Support, Delegation + Sustainable Growth
WEEK eight:
WEEK ONE
A practice that is aligned with your current life season and capacity
By the End of the Mastermind, You’ll Walk Away With
Clear financial understanding of how your practice actually works
A defined referral ecosystem and marketing strategy
A social media approach that feels intentional instead of draining
An online presence that helps clients find you through search and referrals
Confidence evaluating ads and marketing investments
Systems that reduce daily cognitive load and operational stress
A 90-day sustainability plan for the next phase of your practice
- Creating Profitable and Scalable Digital Products
- Guide to Aligned Brand Partnerships
- Creating an Aligned Visual Brand (including photos, content style, and brand imagery)
- First Steps to Starting a Group Practice
Additional trainings designed to support your practice beyond the weekly sessions:
Bonus Trainings
The first five successful applicants who secure their spot in the program will receive a personalized audit of their website or social media presence, whichever feels most useful right now.
Both of us (Kate and Melissa) will review your assets together, then record a private video walkthrough where we share our impressions, what’s working, what might be getting in the way, and where we’d focus if this were our practice. You’ll get clear, thoughtful feedback you can revisit, grounded in real clinical life, values‑aligned marketing, current SEO strategy, and what actually supports a successful therapy practice (without being told to overhaul everything or do more than your capacity allows).
Receive a Website or Social Media Audit
APPLY FOR THE MASTERMIND
This mastermind is designed to help you build a practice that's more sustainable and profitable. If this helps you retain clients longer, raise your fees, or reduce the hours you're working while maintaining income, it pays for itself. This isn't about adding more to your plate. It's about making what you're already doing work better, so your practice supports you instead of depleting you.
A practice that sustains you is worth investing in.
The Abundant Therapist Mastermind INVESTMENT
exclusive BONUS FOR EARLY APPLICANTs
3 PAYMENTS OF $1200 USD
payment Plan
1 payment of $3200 USD
Pay In Full
- Clarity on a marketing strategy that aligns with how you want to show up without living online
- How to decide what not to do in your marketing and feel good about it
- Visibility choices that match your nervous system and your actual week
Marketing that actually sounds like you
- Strategy for building real-life referral relationships that don’t depend on constant output
- How to network and build community referral sources
- How to build trust without oversharing or burning out online
referrals that aren't random
- Translating big goals into realistic action steps that fit your capacity
- A simple framework for choosing one primary growth focus at a time
- How to adjust strategy based on season of life and capacity
A plan you can actually follow
- How to design a caseload that fits your energy and life
- Policies that support sustainability (cancellations, waitlists, consults)
- Planning for time off and kid-life curveballs without everything falling apart
Boundaries + policies that protect your energy
- Specific client retention strategies
- How to make your practice feel steadier, not constantly re-filling
Keeping the clients you’ve already earned
- Simple ways to track income, capacity, and sustainability without spreadsheets taking over
- How to measure and monitor the health of your business
- Clarity around when discomfort = growth vs a sign to slow down
understanding the numbers
- When to outsource and/or grow your team
- How to evaluate opportunities (collabs, talks, platforms) before saying yes
- Real-time feedback + troubleshooting on your practice, not generic advice
Making growth decisions with more confidence
You’ll leave this Mastermind with more clarity and less noise.
The Challenges We See (and Lived Ourselves)
It’s because building a private practice, especially in perinatal/family work, can be weirdly personal, surprisingly lonely, and way more confusing than anyone warned you.
If you’re feeling stuck, it’s probably not because you’re “bad at business” or not trying hard enough.
And underneath all of that is the bigger thing: you’re carrying everything alone.
Your schedule is inconsistent, so planning your life feels impossible.
It usually looks like:
When you’re also parenting, caregiving, or just holding a lot outside of work, the margin gets so thin. You’re trying to be present for clients and at home, while running a business that needs decisions and energy you don’t always have.
It’s really easy to decide the problem is you and that you’re not business-savvy or organized enough. But the truth is, you just haven’t been given the right support and strategy to step into the practice that you’ve been hoping for. That’s the gap this Mastermind is here to support.
you’re doing a ton of “practice-building” stuff that doesn’t bring IN clIEnts
boundaries feel loaded (time off, saying no, cancellations… all of it)
visibility feels awkward, or like you have to perform
you’re constantly wondering if you’re charging “right” or doing “enough”
Apply for The Mastermind
ready to get started?
limited availability
SUBMIT APPLICATION
We are only accepting up to 20 participants, and we're anticipating more applicants than available spots, so please apply early! Applying does not guarantee your place in the program. We will send registration invitations to successful applicants.
Solo private practice, group practice or imagining starting a practice?
Parents, perinatal clients, families, couples, etc.
Your application does not guarantee a spot in the program. We will review all applications, and send individual registration invitations to successful applicants.
By applying, you're indicating your readiness to participate in a small, relational group that values reflection and engagement. This mastermind is a $3,200 USD investment in a steadier practice, clearer priorities, and trusting yourself more.
Frequently Asked Questions
HAVE ANY QUESTIONS ABOUT THE mastermind?
This is for perinatal and family‑based therapists who already have a practice and want it to feel steadier and more fulfilling. You’re seeing some clients, but you’re looking for more structure and support around the business side (without hustle or burnout).
No, but this space is very much built with parenting, caregiving, and real‑life capacity in mind. If you’re thinking about how your practice needs to support your life (now or in the future), you’ll likely feel aligned with how we approach this work.
We cap the Mastermind at 20 people. That’s intentional because we want this to feel connecting and supportive, not like you’re getting lost in a crowd or waiting for your turn to be seen.
This is for any therapist who isn’t feeling like their practice is as full as they’d like, or they’re struggling to find balance in business and life overall. If you’re new to therapy practice, this will give you a great foundation moving forward. For those already in private practice, this is an opportunity to refine your business and create a strategy for long-term success.
It’s very practical. We focus on sustainable and effective marketing, referral sources, long-term strategy, business measurement and tracking, expanding your income streams, building your systems to take pressure off you and reduce overwhelm, etc. No generic business advice, no performative marketing, and no pressure to do more than your capacity allows.
Yes. We focus on building consistent, sustainable referrals and retention (that feel like YOU) so your practice feels steadier over time and not just busier for a moment.
This is designed to fit into a busy parent’s life (we’re right there with you!). We give you access to the video lessons in advance so you can learn on your own time between calls, and then we’ll meet weekly(ish) for 90 mins. The audio lessons will be about 60 mins each week, and all exercises can be done in windows that work for you.
Both! But heavy on the interactive. You can learn a lot on your own, but we’ll also be in conversation through our group chats throughout the week, and the video calls. You’re encouraged to ask specific questions and share what’s actually happening in your practice so we can tailor our support for you.
Yes. We expect a large number of applications, and we want to make sure that everyone joining is a great fit. We will be accepting successful applicants on first come basis.
Yes. Accepted participants will have the option to add a private 1:1 coaching session if they want more individualized support. This is completely optional and can be added any time.
Have Any Other Questions?
You’re welcome to reach out before applying right here, we’d love to chat with you! We’re happy to help you think through whether this feels like the right space for you.
You deserve steadiness in your practice and energy for life outside of work.
Clearer priorities. Fewer “shoulds.” More confidence.
Knowing what’s actually moving your practice forward, and when to stop pushing. Your practice will feel steadier, and decisions feel lighter because you trust yourself more.
APPLY FOR THE MASTERMIND